Hong Leong Bank was experiencing disruptive marketing in the digital space from their competitors, which resulted in stagnant rankings on search results and slow growth in new traffic. With the cost of paid advertising going into exhaustion, Hong Leong Bank needed a cost-effective solution that will bring a bigger competitive advantage in order to drive conversions. In response, Sterrific devised a comprehensive SEO campaign to tackle this.

We have successfully increased the number and quality of traffic that converts through organic means by improving search visibility for intent-driven keywords non-branded terms, including those in the awareness and consideration stages that are within the target demographic. This is achieved by implementing an outreach strategy on relevant premium domains for quality backlinks that meet the required authority metric.

With content being Google’s top ranking factor, we have specially curated optimised content with high informational value that not only plays into Google’s favour, but also establishes Hong Leong Bank as an authority and trustworthy figure among its audience.

Along with content optimisation, we also ran regular technical checks to monitor site health, which addressed potential issues such as indexability, crawlability, site speed, device responsiveness, and link management. By resolving these issues as they come, we strengthen the SEO performance before it takes a hit.