TikTok took over impulse buying, so Instagram’s job in Malaysia has changed. With 16.9 million Malaysian users, here’s what Instagram is actually for in 2026 – brand, trust and higher-value DM sales – plus the real playbook, budgets and a 90-day plan.
“Since we started working with Sterrific back in May, their team has been a true strategic partner—helping us drive real impact and outstanding results. Just a few months into the partnership, in September, we hit a major milestone: our biggest online sales month ever. Compared to the year before, we saw an incredible 878% growth, which speaks volumes about how powerful this collaboration has been for us.”
John De Silva
RUMC
