Transforming Enrolment: The Digital Marketing Strategies That Put Widad University College in High Demand
97,700+
Organic search traffic
MYR250K
Advertising Cost Saved
12K
Direct Traffic (Brand Familiarity)
THE CLIENT
Widad University College directs itself towards being a leading University College in the concept of uniquely a boutique university focusing on specifically well-developed quality programmes that generate graduates who are industry relevant to the nation and are recognised internationally.
Together with Sterrific as their agency partner in establishing their digital presence, Widad seeks to provide the opportunity of quality and affordable private education to all prospective students.
THE CHALLENGE
Widad University College was challenged with aggressive digital marketing in this highly competitive education industry, facing competition from other renowned universities in Malaysia which resulted in lower rankings on search results.
Sterrific has recognised that SEO is essential to their marketing strategy to increase student enrollment and gain a higher rank in the competitive education marketing.
STRATEGY
We have successfully increased the number and quality of traffic that converts through organic means by improving search visibility for intent- driven keywords, non-branded terms, including those in the awareness and consideration stages that are within the target demographic.
GOOGLE SEMANTICS
Improving content quality that helps Google see WIDAD’s branding as its own entity with expertise in core topics.
MULTILINGUAL SEO
Optimising web content in both English and Bahasa Melayu so WIDAD can be discovered in new markets.
OPTIMISED META TAGS
Implementing HTML codes that provide data to search engines to highlight important elements in content.
