TupperwareBrands Malaysia Campaign Results

TupperwareBrands Malaysia has been a prominent provider of innovative food storage solutions in Malaysia for over 60 years. The company is renowned for its high-quality, durable, and eco-friendly products designed to help consumers save time, money, space, food, and energy. TupperwareBrands Malaysia offers a diverse array of products, including items for food prep, food serving, and cookware. These products are available through their official online stores, as well as authorized distributors and retail partners.

Tupperware Malaysia faces several challenges in implementing effective digital marketing strategies to drive online sales on their official website. Tupperware Malaysia’s products are often available on e-commerce platforms like Lazada and Shopee, which may offer lower prices or additional perks like free shipping. This can divert traffic from their official website. Many consumers also associate Tupperware with traditional direct selling, which may lead to lower awareness of their official online store.

Through online advertising on major platforms, we were able to run targeted digital ads to promote exclusive deals only on e-commerce platform. Our strategic planning involves offering exclusive products, bundles, or promotions available only on the official website. At the same time, our marketing campaigns highlight the benefits of buying directly, such as authenticity guarantees, loyalty rewards, or early access to new collections.

We make use of platforms like Instagram, Facebook, and TikTok to showcase creative and practical uses for Tupperware products through short videos or live demonstrations. During peak seasons, we make sure to run time-limited campaigns with countdowns to create urgency, aligning promotional campaigns with relevant themes, such as Merdeka Day or Back To School.

Sterrific has also implemented conversion rate optimization, such as simplifying the checkout process, displaying trust signals, retargeting ads, and personalised product recommendations. Our CRO process also includes A/B testing for elements like calls-to-action, landing pages, and promotional banners to see what drives conversions.

The digital marketing campaign also utilises content marketing by creating blogs, videos, and how-to guides around topics like “Food Storage Tips” or “Eco-Friendly Kitchen Solutions” to attract traffic. From there, we use analytics tools to monitor user behavior on the site, such as most-viewed products or abandoned pages to tailor our next marketing strategy.