A New Website that Rose to 30.92% Visibility in 6 Months
10.4x
increased BIG POS organic traffic
7.7x
increased BIG POS organic pageviews
30.92%
Search Visibility
THE CLIENT
BIG POS is a complete point-of-sale (POS) solution company. The company provides solutions for industry-specific businesses – from food trucks to retail and services POS systems in Malaysia. For F&B businesses, the restaurant POS system in Malaysia is an essential tool for your daily operations which also includes a QR menu ordering system and restaurant mobile payment system.
THE CHALLENGE
For a newborn website, there are plenty of elements that come into play when establishing a successful online presence. From web development to UI/UX and search engine visibility, BIG POS was looking for a specialist that can get them started on the right foot.
STRATEGY
To ensure a strong online presence and improved search engine visibility, the process begins with extensive keyword research to identify the most valuable and relevant phrases within the industry. This foundational step helps in understanding what potential customers are searching for and how to align content with their needs.
Following this, a comprehensive SEO and website audit is conducted to evaluate the current performance, identify technical issues, and uncover opportunities for improvement. Once the audit is complete, the focus shifts to inspecting and optimizing meta tags across all main pages, ensuring they incorporate relevant keywords to enhance search engine rankings.
High-quality, optimized content is then produced to improve rankability, providing value to users while aligning with search engine algorithms. Additionally, structured data markups are implemented to help search engine crawlers better understand the content and context of web pages, leading to more accurate indexing and improved visibility in search results.
Together, these strategies create a robust SEO framework that drives organic traffic and enhances overall digital performance.
