{"id":7903,"date":"2023-04-05T16:34:28","date_gmt":"2023-04-05T08:34:28","guid":{"rendered":"https:\/\/www.sterrific.com.my\/?page_id=7903"},"modified":"2023-05-18T18:00:40","modified_gmt":"2023-05-18T10:00:40","slug":"unitrade","status":"publish","type":"page","link":"https:\/\/www.sterrific.com.my\/case-study\/seo\/unitrade\/","title":{"rendered":"Unitrade"},"content":{"rendered":"

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\n\t\t\t[ivan_title align=”left” animation_iteration=”1″ c_id=”.vc_1680696019959″ title_css=”color:#000000;font-size:36px;”]About Unitrade[\/ivan_title][vc_column_text c_id=”.vc_1680683900105″ css=”.vc_custom_1680683900105{padding-top: 0px !important;}”]Syarikat Logam Unitrade Sdn Bhd officially began its journey in the year 1979 and marks its 43 years as of 2022. They’ve gained a strong presence in the trading & distribution of plumbing and engineering hardware, building materials, imports and exports of various different parts needed for construction purposes After many years of putting focus and high priority on B2B and offline marketing, Unitrade took on the Digital Marketing initiatives to further expand their customer base in this evolving world of technology.<\/span>[\/vc_column_text]\n\t\t<\/div> \n\t<\/div> \n[\/vc_row][vc_row full_width=”stretch_row_content” content_placement=”middle” css=”.vc_custom_1680698391942{padding-top: 100px !important;padding-bottom: 30px !important;background-image: url(https:\/\/www.sterrific.com.my\/wp-content\/uploads\/2023\/04\/img61.png?id=8012) !important;}” el_class=”digital_presence”]\n\t
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\n\t\t\t[ivan_title title_tag=”h2″ animation_iteration=”1″ c_id=”.vc_1680696764640″ title_css=”color:#ffffff;font-size:48px;”]Making A Strong Digital Presence in a Highly Competitive Industry[\/ivan_title]\n\t\t<\/div> \n\t<\/div> \n\n\t
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\n\t\t\t[ivan_title title_tag=”h2″ animation_iteration=”1″ c_id=”.vc_1680696040361″ title_css=”color:#000000;font-size:36px;”]CHALLENGES[\/ivan_title][vc_column_text c_id=”.vc_1680780435941″ css=”.vc_custom_1680780435941{padding-top: 0px !important;}”]Unitrade business has a very high demand compared with the industry standards<\/strong>, as the digital world has a high value of interest in construction building materials. However, Unitrade has yet to establish their online presence before this.<\/span>[\/vc_column_text]\n\t\t<\/div> \n\t<\/div> \n\n\t
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\n\t\t\t[ivan_title title_tag=”h2″ animation_iteration=”1″ c_id=”.vc_1680696034071″ title_css=”color:#000000;font-size:36px;”]SOLUTIONS[\/ivan_title][vc_column_text c_id=”.vc_1680780321632″ css=”.vc_custom_1680780321632{padding-top: 0px !important;}”]WEBSITE AUDIT<\/strong> : Going into the website’s backend controls to identify issues present within the website. This was optimized using Google Search Console as well as other indexing means.<\/span>
\nON-PAGE SEO OPTIMISATION<\/strong> : Assisting Unitrade in their content optimizations’ to make it more navigable and SEO-friendly.<\/span>
\nLINK BUILDING<\/strong> : Ensuring Unitrade’s web pages are being recognized and ranked in Google’s Search Engine Database.<\/span>
\nCOMPETITORS ANALYSIS<\/strong> : Gain insights on industry’s competitive landscape online and evaluating SEO competition.<\/span>[\/vc_column_text]\n\t\t<\/div> \n\t<\/div> \n[\/vc_row][vc_row gap=”20″]\n\t
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\n\t\t\t[ivan_title title_tag=”h2″ animation_iteration=”1″ c_id=”.vc_1680696046400″ title_css=”color:#000000;font-size:48px;margin-bottom:0px;”]BENEFITS[\/ivan_title][vc_row_inner equal_height=”yes” gap=”30″ el_class=”custom_col_row_css_fiften” css=”.vc_custom_1680688872721{margin-top: 50px !important;}”]\n\t
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\n\t\t\t[vc_single_image image=”7971″ img_size=”135×135″ alignment=”center” css=”.vc_custom_1680692682977{padding-top: 20px !important;}”][ivan_title animation_iteration=”1″ c_id=”.vc_1680688178370″ title_css=”font-size:20px;margin-bottom:0px;” el_class=”zeromargin”]Increases in Organic Discovery in Google[\/ivan_title][vc_column_text c_id=”.vc_1680688238768″]<\/p>\n

SEO strategy from ranking will help create a higher percentage of visibility that may provide a higher chance for discovery and conversions.<\/span>
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\n\t\t\t[vc_single_image image=”7972″ img_size=”135×135″ alignment=”center” css=”.vc_custom_1680692694818{padding-top: 20px !important;}”][ivan_title animation_iteration=”1″ c_id=”.vc_1680688256005″ title_css=”font-size:20px;” el_class=”zeromargin”]Improves Credibility & Trust from Organic Search[\/ivan_title][vc_column_text c_id=”.vc_1680756621490″]<\/p>\n

When an eCommerce page provides high-quality content, users who come across the relevant keywords searched will trust the search engine rank authority, which will build credibility among visitors.<\/span><\/p>\n

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\n\t\t\t[vc_single_image image=”7973″ img_size=”135×135″ alignment=”center” css=”.vc_custom_1680692707239{padding-top: 20px !important;}”][ivan_title animation_iteration=”1″ c_id=”.vc_1680756547898″ title_css=”font-size:20px;” el_class=”zeromargin”]Optimizes User Experience[\/ivan_title][vc_column_text c_id=”.vc_1680688317652″]<\/p>\n

Users are able to complete the customer’s journey seamlessly through easier page discovery and experiences.<\/span>
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Algorithm rank additional keywords from the content relevancy.<\/span><\/p>\n

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Average daily traffic
\nincreased within a year<\/span><\/p>\n

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Visitors that landed on your page from google search\/unpaid source.<\/span><\/p>\n

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Organic Keywords ranked on
\ntop 3 within a year<\/span><\/p>\n

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Strategic Solution<\/span><\/h3>\n

Focus on User Direction<\/span><\/p>\n

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\n\t\t\t[ivan_title align=”left” animation_iteration=”1″ c_id=”.vc_1680693232310″ title_css=”font-size:36px;”]PRIORITY[\/ivan_title][vc_column_text c_id=”.vc_1680780447923″ css=”.vc_custom_1680780447922{padding-top: 0px !important;}”]Keep it Simple<\/strong> : Remain simple for users to easily identify and search the products they are seeking.<\/span>
\nStructural Sitemap<\/strong> : Guide google algorithm to easily understand, search, and identify webpage to improve ranking and performance efficiently.<\/span>[\/vc_column_text]\n\t\t<\/div> \n\t<\/div> \n[\/vc_row][vc_row el_class=”unitrade-priority”]\n\t
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A clear structure of the website with several levels of hierarchy from home to product page will help the website to rank higher.<\/span>
\nA proper structure can easily expose duplicated or irrelevant webpage for audit.<\/span>
\nWhile structure helps the user experience, they can easily find the relevant content on a website that was created. To ensure that the content is optimized with the keywords focused on the content information and relevancy for google to up-rank the webpages.<\/span><\/p>\n

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Simple and direct experience for users to easily search and identify the products from either organic search or page search.<\/span><\/p>\n

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Identify competitor’s keywords ranking strategy to determine a solution to optimize targeted keywords performance.<\/span><\/p>\n

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Manage the website linking in retaining content relevancy under google algorithm radar to achieve high keyword performance.<\/span><\/p>\n

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