{"id":7680,"date":"2023-04-04T19:24:48","date_gmt":"2023-04-04T11:24:48","guid":{"rendered":"https:\/\/www.sterrific.com.my\/?page_id=7680"},"modified":"2023-04-06T16:59:29","modified_gmt":"2023-04-06T08:59:29","slug":"widad-university-college","status":"publish","type":"page","link":"https:\/\/www.sterrific.com.my\/case-study\/seo\/widad-university-college\/","title":{"rendered":"WIDAD UNIVERSITY COLLEGE"},"content":{"rendered":"

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\n\t\t\t[ivan_title animation_iteration=”1″ c_id=”.vc_1680677352517″ title_css=”color:#f6c340;”]EXECUTIVE SUMMARY[\/ivan_title][vc_column_text c_id=”.vc_1680608457275″]<\/p>\n

Widad University College directs itself towards being a leading University College in the concept of uniquely a boutique university focusing on specifically well-developed quality programmes that generate graduates who are industry relevant to the nation and are recognised internationally.<\/span><\/p>\n

Together with Sterrific as their agency partner in establishing their digital presence, Widad seeks to provide the opportunity of quality and affordable private education to all prospective students.<\/span><\/p>\n

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\n\t\t\t[ivan_title title_tag=”h2″ align=”left” animation_iteration=”1″ c_id=”.vc_1680677360033″ title_css=”color:#f6c340;margin-bottom:0px;”]THE CHALLENGE[\/ivan_title][vc_column_text c_id=”.vc_1680610615516″]<\/p>\n

Widad University College was challenged with aggressive digital marketing in this highly competitive education industry, facing competition from other renowned universities in Malaysia which resulted in lower rankings on search results.<\/span><\/p>\n

Sterrific has recognised that SEO is essential to their marketing strategy to increase student enrollment and gain a higher rank in the competitive education marketing.<\/span><\/p>\n

[\/vc_column_text][ivan_title title_tag=”h2″ align=”left” animation_iteration=”1″ c_id=”.vc_1680678940309″ title_css=”color:#f6c340;font-size:24px;margin-bottom:0px;padding-bottom:0px;”]CURATED STRATEGY[\/ivan_title][vc_column_text c_id=”.vc_1680677952776″]<\/p>\n

With content being Google\u2019s top ranking factor, we have specially curated optimised content with high informational value<\/span> that not only plays into Google\u2019s favour, but also establishes Widad University College as an authority and trustworthy figure<\/span> among its audience.<\/span><\/p>\n

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We have successfully increased the number and quality of traffic that converts through organic means by improving search visibility for intent- driven keywords, non-branded terms, including those in the awareness and consideration stages that are within the target demographic.<\/span><\/p>\n

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\n\t\t\t[vc_single_image image=”7802″ alignment=”center”][ivan_title animation_iteration=”1″ c_id=”.vc_1680677512409″ title_css=”color:#f6c340;font-size:22px;text-transform:lowercase;” highlight_css=”color:#065b58;”]GOOGLE SEMANTICS[\/ivan_title][vc_column_text c_id=”.vc_1680678416278″ css=”.vc_custom_1680678416278{padding-top: 0px !important;padding-right: 25px !important;padding-left: 25px !important;}”]<\/p>\n

Improving content quality that helps Google see WIDAD’s branding as its own entity with expertise in core topics.<\/span><\/p>\n

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\n\t\t\t[vc_single_image image=”7803″ alignment=”center”][ivan_title animation_iteration=”1″ c_id=”.vc_1680677524867″ title_css=”color:#f6c340;font-size:22px;text-transform:capitalize;” highlight_css=”color:#065b58;”]MULTILINGUAL SEO[\/ivan_title][vc_column_text c_id=”.vc_1680678429308″ css=”.vc_custom_1680678429308{padding-top: 0px !important;padding-right: 25px !important;padding-left: 25px !important;}”]<\/p>\n

Optimising web content in both English and Bahasa Melayu so WIDAD can be discovered in new markets.<\/span><\/p>\n

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\n\t\t\t[vc_single_image image=”7804″ alignment=”center”][ivan_title animation_iteration=”1″ c_id=”.vc_1680677536205″ title_css=”color:#f6c340;font-size:22px;text-transform:capitalize;” highlight_css=”color:#065b58;”]OPTIMISED META TAGS[\/ivan_title][vc_column_text c_id=”.vc_1680678439039″ css=”.vc_custom_1680678439039{padding-top: 0px !important;padding-right: 25px !important;padding-left: 25px !important;}”]<\/p>\n

Implementing HTML codes that provide data to search engines to highlight important elements in content.<\/span><\/p>\n

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Along with content optimisation, we also ran regular technical checks to monitor site health<\/span>, which addressed potential issues such as indexability, crawlability, site speed, device responsiveness, and link management.<\/span><\/p>\n

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\n\t\t\t[ivan_title title_tag=”h2″ animation_iteration=”1″ c_id=”.vc_1680677553565″ title_css=”color:#ffffff;font-size:48px;margin-bottom:0px;”]ANNUAL HIGHLIGHT[\/ivan_title]\n\t\t<\/div> \n\t<\/div> \n[\/vc_row][vc_row full_width=”stretch_row_content” m_bottom=”0px” css=”.vc_custom_1680674334991{background-color: #0b070a !important;}”]\n\t
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ORGANIC SEARCH TRAFFIC<\/span><\/h3>\n

of total traffic<\/span><\/p>\n

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With organic search being the highest contributor of website traffic, it indicates that WIDAD has successfully reached a wider network of new prospective students searching to further their studies.<\/span><\/p>\n

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PAID TRAFFIC<\/span><\/h3>\n

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EDUCATION INDUSTRY
\nAvg CPC: MYR6.40<\/span><\/h3>\n

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DIRECT TRAFFIC<\/span><\/h3>\n

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BRAND FAMILIARITY<\/span><\/h3>\n

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The chart above presents the increased conversions by organic traffic in the month<\/strong> that WIDAD had the most enquiries.<\/span><\/p>\n

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Total Relevant Keywords Ranking on Google<\/span><\/p>\n

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Avg. Position: 10<\/span><\/p>\n

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Google Search Impressions<\/span><\/p>\n

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Number of times
\nWIDAD has appeared
\nin search results<\/span><\/p>\n

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Click-through Rate in
\nSearch Results<\/span><\/p>\n

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Google click-through
\nrate education industry
\nbenchmark: 3.78%<\/span><\/p>\n

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