{"id":7522,"date":"2023-04-03T15:01:49","date_gmt":"2023-04-03T07:01:49","guid":{"rendered":"https:\/\/www.sterrific.com.my\/?page_id=7522"},"modified":"2023-05-25T18:05:46","modified_gmt":"2023-05-25T10:05:46","slug":"rcsi-ucd-malaysia-campus","status":"publish","type":"page","link":"https:\/\/www.sterrific.com.my\/case-study\/seo\/rcsi-ucd-malaysia-campus\/","title":{"rendered":"RCSI & UCD Malaysia Campus"},"content":{"rendered":"

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\n\t\t\t[vc_single_image image=”7616″ img_size=”medium” alignment=”center” el_class=”rcsi-logoimg”][vc_row_inner gap=”35″ m_bottom=”0″][\/vc_row_inner]\n\t\t<\/div> \n\t<\/div> \n\n\t
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ATTRACTING WHO MATTERS
\nRank highly relevant<\/h2>\n

[\/vc_column_text][vc_column_text c_id=”.vc_1680531863271″]<\/p>\n

Rank highly relevant keywords with intention to convert<\/p>\n

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\n\t\t\t[ivan_title align=”left” animation_iteration=”1″ c_id=”.vc_1680602713997″ title_css=”font-size:36px;”]Challenges[\/ivan_title][vc_column_text c_id=”.vc_1680615037302″ css=”.vc_custom_1680615037302{padding-top: 0px !important;}” el_class=”challenge-text”]<\/p>\n

To improve brand visibility as an internationally-recognised medical university in Malaysia <\/span> for value-driven intent search queries on Google<\/span><\/p>\n

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\n\t\t\t[ivan_title align=”left” animation_iteration=”1″ c_id=”.vc_1680602703890″ title_css=”font-size:36px;”]Sterrific Solution[\/ivan_title][vc_column_text c_id=”.vc_1680615183867″ css=”.vc_custom_1680615183867{padding-top: 0px !important;}” el_class=”challenge-text”]<\/p>\n

To build a strong SEO foundation and sustain their ranks on first page <\/span> search results for the long run and
\ncontinuously rank for more keywords <\/span><\/span><\/p>\n

[\/vc_column_text]\n\t\t<\/div> \n\t<\/div> \n[\/vc_row_inner]\n\t\t<\/div> \n\t<\/div> \n[\/vc_row][vc_row full_width=”stretch_row_content” el_class=”minusmargin” css=”.vc_custom_1680610792665{padding-right: 50px !important;padding-left: 50px !important;}”]\n\t

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\n\t\t\t[vc_row_inner equal_height=”yes” content_placement=”middle” gap=”30″ el_class=”custom_col_row_css_fiften” css=”.vc_custom_1680517727968{margin-top: 50px !important;}”]\n\t
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\n\t\t\t[vc_single_image image=”7564″ img_size=”70×70″ alignment=”center” css=”.vc_custom_1680774136513{padding-top: 20px !important;}”][ivan_title animation_iteration=”1″ c_id=”.vc_1680519801525″ title_css=”font-size:20px;margin-bottom:0px;” el_class=”zeromargin”]Expedited Growth[\/ivan_title][vc_column_text c_id=”.vc_1680614840727″]<\/p>\n

First page rankings of highly relevant
\nsearch keywords in<\/span>
\n1 month<\/strong><\/span><\/p>\n

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\n\t\t\t[vc_single_image image=”7565″ img_size=”70×70″ alignment=”center” css=”.vc_custom_1680774142646{padding-top: 20px !important;}”][ivan_title animation_iteration=”1″ c_id=”.vc_1680519795955″ title_css=”font-size:20px;” el_class=”zeromargin”]Convertible Traffic[\/ivan_title][vc_column_text c_id=”.vc_1680614813309″]<\/p>\n

Number of applications
\nsubmitted increased by<\/span>
\n438%<\/strong><\/span><\/p>\n

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\n\t\t\t[vc_single_image image=”7566″ img_size=”70×70″ alignment=”center” css=”.vc_custom_1680774149972{padding-top: 20px !important;}”][ivan_title animation_iteration=”1″ c_id=”.vc_1680519807969″ title_css=”font-size:20px;” el_class=”zeromargin”]Sustainable Results[\/ivan_title][vc_column_text c_id=”.vc_1680614856669″]<\/p>\n

Total new users traffic by organic
\ntraffic to date<\/span>
\n41,069*<\/strong><\/span><\/p>\n

[\/vc_column_text]\n\t\t<\/div> \n\t<\/div> \n[\/vc_row_inner]\n\t\t<\/div> \n\t<\/div> \n[\/vc_row][vc_row css=”.vc_custom_1680607303131{padding-right: 50px !important;padding-left: 50px !important;}”]\n\t

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\n\t\t\t[ivan_title animation_iteration=”1″ c_id=”.vc_1680608508358″ title_css=”font-size:48px;” el_class=”rcsi-subtitle”]The Sterrific Solution[\/ivan_title][vc_column_text c_id=”.vc_1680606678817″]<\/p>\n

Google places emphasis on search intent to understand what people are looking for.<\/span>
\nStepping into the shoes of Google, Sterrific<\/strong> facilitates the search algorithm in understanding the intent
\non a deeper level and establishing the relevance between queries and content.<\/span><\/p>\n

[\/vc_column_text]\n\t\t<\/div> \n\t<\/div> \n[\/vc_row][vc_row full_width=”stretch_row_content” content_placement=”middle” css=”.vc_custom_1680611779019{padding-top: 0px !important;padding-right: 120px !important;padding-left: 120px !important;}” el_class=”work-row2 card-four”]\n\t

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\n\t\t\t[vc_single_image image=”7583″ alignment=”center”][ivan_title animation_iteration=”1″ c_id=”.vc_1680523606821″ title_css=”font-weight:400;font-size:20px;”]Content is King, Quality is Queen.[\/ivan_title][vc_column_text c_id=”.vc_1680606650172″ css=”.vc_custom_1680606650172{padding-top: 0px !important;}”]<\/p>\n

Curate content rich in informational value <\/span>coupled with strategic keyword placement <\/span>for
\noptimised search results ranking <\/span><\/p>\n

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\n\t\t\t[vc_single_image image=”7585″ alignment=”center”][ivan_title animation_iteration=”1″ c_id=”.vc_1680523698724″ title_css=”font-weight:400;font-size:20px;”]Microdata Implementation[\/ivan_title][vc_column_text c_id=”.vc_1680616801986″ css=”.vc_custom_1680616801986{padding-top: 0px !important;}”]<\/p>\n

Produce rich snippets <\/span>to make webpages more prominent with structured data <\/span>by using language that communicates with Google <\/span><\/p>\n

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\n\t\t\t[vc_single_image image=”7584″ alignment=”center”][ivan_title animation_iteration=”1″ c_id=”.vc_1680523736718″ title_css=”font-weight:400;font-size:20px;”]Regular Site-wide Technical Checks[\/ivan_title][vc_column_text c_id=”.vc_1680524595709″ css=”.vc_custom_1680524595709{padding-top: 0px !important;}”]<\/p>\n

Improve behind-the-scenes elements that powers search engines to crawl and index <\/span>important pages for organic growth <\/span> <\/span><\/p>\n

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\n\t\t\t[vc_single_image image=”7586″ alignment=”center”][ivan_title animation_iteration=”1″ c_id=”.vc_1680523943331″ title_css=”font-weight:400;font-size:20px;”]Meaningful Semantic SEO[\/ivan_title][vc_column_text c_id=”.vc_1680616868393″]<\/p>\n

Utilise semantic analysis <\/span>that Google algorithm relies on for deep learning and comprehensive exploration <\/span>of site content <\/span><\/p>\n

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\n\t\t\t[ivan_title animation_iteration=”1″ c_id=”.vc_1680608558366″ title_css=”color:#000000;font-size:48px;” el_class=”rcsi-subtitle”]Highlight[\/ivan_title][vc_column_text c_id=”.vc_1680616718642″]<\/p>\n

RCSI & UCD Malaysia Campus has always been providing excellent and international medical education<\/strong><\/span> throughout the years. Together with Sterrific and a goal to reach their audience consistently and coherently, RUMC is known for delivering quality Irish education and producing graduates who are recognised globally.<\/strong><\/span><\/span><\/p>\n

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Top 5 Countries*<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”7604″ img_size=”medium” alignment=”center”][vc_column_text c_id=”.vc_1680773910336″]<\/p>\n

*6 months performing data<\/span><\/p>\n

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Previous Period Comparison<\/span><\/p>\n

[\/vc_column_text][vc_single_image image=”7608″ img_size=”medium” alignment=”center”][vc_column_text c_id=”.vc_1680773920420″]<\/p>\n

Increased organic traffic from various
\ngeographical regions<\/span><\/p>\n

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\n\t\t\t[ivan_title animation_iteration=”1″ c_id=”.vc_1680615328573″ title_css=”color:#0e9893;font-size:30px;”]49.61%[\/ivan_title][vc_column_text c_id=”.vc_1680616289211″]<\/p>\n

Increase<\/strong> in
\nsearch visibility<\/span>
\nIn 3 Months<\/strong><\/span><\/p>\n

[\/vc_column_text]\n\t\t<\/div> \n\t<\/div> \n\n\t

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\n\t\t\t[ivan_title animation_iteration=”1″ c_id=”.vc_1680615339609″ title_css=”color:#0e9893;font-size:30px;”]88.27%[\/ivan_title][vc_column_text c_id=”.vc_1680616946912″]<\/p>\n

Increase<\/strong> in
\nconversion rate<\/span>
\nIn 6 Months<\/strong><\/span><\/p>\n

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\n\t\t\t[ivan_title animation_iteration=”1″ c_id=”.vc_1680615349641″ title_css=”color:#0e9893;font-size:30px;”]61,983[\/ivan_title][vc_column_text c_id=”.vc_1680615716456″]<\/p>\n

Clicks<\/strong> from Google Search Results (Malaysia)<\/span>
\nIn 12 Months<\/strong><\/span><\/p>\n

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\n\t\t\t[ivan_title animation_iteration=”1″ c_id=”.vc_1680615365265″ title_css=”color:#0e9893;font-size:30px;”]1.6 mil[\/ivan_title][vc_column_text c_id=”.vc_1680615728495″]<\/p>\n

Impressions<\/strong> from Google Search Results (Malaysia)<\/span>
\nIn 12 Months<\/strong><\/span><\/p>\n

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\n\t\t
\n\t\t\t[ivan_title animation_iteration=”1″ c_id=”.vc_1680615377038″ title_css=”color:#0e9893;font-size:30px;”]815[\/ivan_title][vc_column_text c_id=”.vc_1680616310150″]<\/p>\n

Total relevant
\nkeywords<\/strong> ranking
\non Google<\/span><\/p>\n

[\/vc_column_text]\n\t\t<\/div> \n\t<\/div> \n\n\t

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\n\t\t\t[ivan_title animation_iteration=”1″ c_id=”.vc_1680615389549″ title_css=”color:#0e9893;font-size:30px;”]5,165[\/ivan_title][vc_column_text c_id=”.vc_1680616327421″]<\/p>\n

Average monthly
\norganic traffic
\nand growing<\/strong><\/span><\/p>\n

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