EXECUTIVE SUMMARY
Widad University College directs itself towards being a leading University College in the concept of uniquely a boutique university focusing on specifically well-developed quality programmes that generate graduates who are industry relevant to the nation and are recognised internationally.
Together with Sterrific as their agency partner in establishing their digital presence, Widad seeks to provide the opportunity of quality and affordable private education to all prospective students.
THE CHALLENGE
Widad University College was challenged with aggressive digital marketing in this highly competitive education industry, facing competition from other renowned universities in Malaysia which resulted in lower rankings on search results.
Sterrific has recognised that SEO is essential to their marketing strategy to increase student enrollment and gain a higher rank in the competitive education marketing.
CURATED STRATEGY
With content being Google’s top ranking factor, we have specially curated optimised content with high informational value that not only plays into Google’s favour, but also establishes Widad University College as an authority and trustworthy figure among its audience.
STERRIFIC SOLUTION
We have successfully increased the number and quality of traffic that converts through organic means by improving search visibility for intent- driven keywords, non-branded terms, including those in the awareness and consideration stages that are within the target demographic.
GOOGLE SEMANTICS
Improving content quality that helps Google see WIDAD’s branding as its own entity with expertise in core topics.
MULTILINGUAL SEO
Optimising web content in both English and Bahasa Melayu so WIDAD can be discovered in new markets.
OPTIMISED META TAGS
Implementing HTML codes that provide data to search engines to highlight important elements in content.
Along with content optimisation, we also ran regular technical checks to monitor site health, which addressed potential issues such as indexability, crawlability, site speed, device responsiveness, and link management.
ANNUAL HIGHLIGHT
97,700+
ORGANIC SEARCH TRAFFIC
of total traffic
With organic search being the highest contributor of website traffic, it indicates that WIDAD has successfully reached a wider network of new prospective students searching to further their studies.
40,500+
PAID TRAFFIC
EDUCATION INDUSTRY
Avg CPC: MYR6.40
12,000+
DIRECT TRAFFIC
BRAND FAMILIARITY
CAMPAIGN RESULTS
The chart above presents the increased conversions by organic traffic in the month that WIDAD had the most enquiries.
1,647
Total Relevant Keywords Ranking on Google
Avg. Position: 10
2.6MIL
Google Search Impressions
Number of times
WIDAD has appeared
in search results
5.7%
Click-through Rate in
Search Results
Google click-through
rate education industry
benchmark: 3.78%
