ATTRACTING WHO MATTERS
Rank highly relevant

Rank highly relevant keywords with intention to convert

Challenges

To improve brand visibility as an internationally-recognised medical university in Malaysia for value-driven intent search queries on Google

Sterrific Solution

To build a strong SEO foundation and sustain their ranks on first page search results for the long run and
continuously rank for more keywords

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Expedited Growth

First page rankings of highly relevant
search keywords in
1 month

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Convertible Traffic

Number of applications
submitted increased by
438%

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Sustainable Results

Total new users traffic by organic
traffic to date
41,069*

The Sterrific Solution

Google places emphasis on search intent to understand what people are looking for.
Stepping into the shoes of Google, Sterrific facilitates the search algorithm in understanding the intent
on a deeper level and establishing the relevance between queries and content.

Content is King, Quality is Queen.

Curate content rich in informational value coupled with strategic keyword placement for
optimised search results ranking

Microdata Implementation

Produce rich snippets to make webpages more prominent with structured data by using language that communicates with Google

Regular Site-wide Technical Checks

Improve behind-the-scenes elements that powers search engines to crawl and index important pages for organic growth

Meaningful Semantic SEO

Utilise semantic analysis that Google algorithm relies on for deep learning and comprehensive exploration of site content

Highlight

RCSI & UCD Malaysia Campus has always been providing excellent and international medical education throughout the years. Together with Sterrific and a goal to reach their audience consistently and coherently, RUMC is known for delivering quality Irish education and producing graduates who are recognised globally.

Top 5 Countries*

*6 months performing data

Previous Period Comparison

Increased organic traffic from various
geographical regions

49.61%

Increase in
search visibility
In 3 Months

88.27%

Increase in
conversion rate
In 6 Months

61,983

Clicks from Google Search Results (Malaysia)
In 12 Months

1.6 mil

Impressions from Google Search Results (Malaysia)
In 12 Months

815

Total relevant
keywords ranking
on Google

5,165

Average monthly
organic traffic
and growing