It is a common practice nowadays for businesses to have websites. As you know, they are essential for marketing and sales. Some smaller companies even set themselves being 100% online, with individual business owners working from home. Regardless, we have to respect and admire how much the internet can do for businesses, but being online is just the first step.
One thing you might see when visiting a company’s site is that they have a dedicated website blogs. Blogs are a great way to showcase products and give a personality to a company. Blog topics can range from things related to the industry or the product that a business is involved in. Below, we list some advantages that website blogs can bring for a company and its website.
Who can Benefit Most From A Website Blogs?
All companies can, but if your business is just starting up and is new into the respective industry, then you might want to invest in creating a blog. It can work as an inexpensive form of digital marketing, which is perfect for start-up companies who are limited in funds. While large companies with enhanced content strategies might loom over smaller ones, a small business can still keep up with blog marketing, and here is how.
#1. It Helps Your Customers Keep Up.
Having a blog means that customers and audiences to your blog can see what is going on with your company, perhaps they can check for any announcements on product releases and updates. Offering content that is straight forward and to the point can help your customers get a feel of sincerity on your part as a business.
Keeping your customers in the loop also shows that your business cares about their relationship with the company. An active blog posting schedule can show and active and engaging business, something that potential customers can find attractive.
#2. Great For Marketing
Blogs are a great tool for digital marketing. Think about, by having a blog, a company can put out an array of content that may paint themselves in a good light. Whether the content is about the product or subjects relating to the product, a useful blog with relevant information can help drive more people to visit your site and have a good impression on your company. It might also lead to conversions if people become convinced about buying your product or service.
#3. Boosts SEO
Search Engine Optimisation is a must when launching a company website. This ensures that the right people find your site, increasing the chances of making conversions. There are several ways to boost the SEO of a website, one of them is having a blog. With blogs, keywords and phrases can find places to be in, interlinking can also be done more with blogs. It is straight forward and inexpensive, plus, if your company’s blog attracts several dedicated readers, you can use it for backlinking by other more popular blogs to boost SEO. Many companies in Malaysia use blogging as a means to increase their ranking on the search engine results page. Usually, content is created with the use of freelance writers if site owners are not confident in their writing skills.
#4. May Offer Support for Your Products
With blogs, a company can offer detailed explanations on the products they offer, perhaps even have some troubleshooting tips for anyone facing. Teaching customers how to take full use of a product by having ‘how-to’ articles might be a welcome for them and when done right, may create brand loyalty. Articles that are involved in explaining products may also make your company look more well versed in the industry.
#5. Social Media Sharing
It is much easier to get discovered on social media with blogs. You can easily share a bog post o a variety of social media platforms. But it’s not only you that can share, readers who come across your blog can also share posts on their accounts, increasing the exposure of your company. It can also help increase the among of output your business has on its social media too.
#6. Helps Create an Email Database
As a marketing strategy, email marketing can be effective when done right. But what is email marketing without emails? Now, some companies might be reluctant to simply ask people for their email, and people might be sceptical to give it to them. But, with a good blog that can attract users, people will want to be subscribed and be notified whenever there is a new post. So with that, companies can create an email database with the emails they have collected from readers who want to be notified.
Blogging is not only good for the marketing and SEO of your businesses, but it should also be beneficial to those reading it. There is no point in having a blog with content that will help no one. There needs to be a use. That way, people will see your company blog as a good place for information about the market or industry your blog is involved in.
So, if your goal is to increase your exposure, setting yourself as an industry leader and creating good marketing for your company. Then consider implementing a company website blog.
If you’re keen on engaging with an agency to improve your SEO with a variety of means including blogs, drop us a message! With years of experience, we’ll be sure to help rank your website to the first page.