Are you the type of person that loves a scented candle that gives the calming effect to your surroundings?
Looking for wedding door gifts? You are at the perfect site! LILIN+CO is the brand that sells minimal scented candle.
A brief chat with a successful business owner, Julie & Marcus on how Lilin+Co existed and how it developed to be a unique business.
Hop on this ride as we will bring you along with the Lilin+Co journey in creating minimal scented candles!
1. How it actually happened?
It started in 2015 when I attended my cousin’s wedding in Melbourne and was gifted a tealight soy candle.
The quality of scent and eco-friendly benefits of soy candle intrigued me as we had nothing like that in KL and that prompted me to do some research.
At that time, we only had access to lower-end paraffin candles such as Ikea candles or luxury candles such as Diptyque.
There was clearly a gap in the market for affordable quality candles and after 6 months of R&D and testing raw materials from various suppliers abroad, Lilin+Co was established in early 2016.
LILIN+CO is MINIMAL & AESTHETIC!
How did it happen?
“It was clear that we wanted a local name to resonate with the origin of the company“.
Where Did The Funds Come From?
We have been proud to grow where we are today organically with only personal funding and no external funding.
Perfect Marketing!
After identifying the gap in the market, we tested the demand and spoke to many people through our pop-ups.
Social media has played a huge role in drawing people to get to know our brand and we remain strongly engaged and connected to our customers through those channels.
Other than that, word of mouth has also been a huge pull.
How To Spark New Ideas?
Travel to new places and always on the lookout for what’s different out there.
The Best Part of Being An Entrepreneur
The most rewarding thing is when customers tell you how much they love your products and to keep up the good work.
Positive feedback and appreciation from our customers keep us going.
LILIN+CO’s Most Satisfying Moment…
To see how far we have come and how our business has steadily grown over the past four years organically with no external support or funding.
I have no prior experience in business or even any formal training so every day is a learning process. And of course, the support from our loyal customers mean the world to us and it proves we are heading in the right direction.
Their Mindset!
Every decision has led me to where I am today so I prefer to look forward towards the future.
LILIN+CO Greatest Inspiration.
I love listening to podcasts on fellow female entrepreneurs who have hustled their way through such as Emily Weiss from Glossier and Alyce Tran from The Daily Edited.
Magic Wishes!
- People to have more compassion
- Reverse climate change
- The levels playing field for females entrepreneurs.
Giving this minimal scented candles to your guests on your wedding day is a new thing, it is simple but trust me your guest will feel like they have been blessed with good friends. I mean who doesn’t like scented candles? Plus it’s Super Aesthetic! it will make your wedding ceremony look minimal but pretty and calming. Get yours now at LILIN+CO.
Make your appointment with them now at:
Instagram: @Lilinandco
Website: https://www.lilinandco.com/
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